The way that a business contacts consumers should be informed by their views or communication preferences. Often, this means approaching people with empathy at the center of any conversation. At the same time, it’s also important to have... (Read More)

Every consumer who uses your products has a different approach to that relationship with you. Each of these unique situations almost ensures that the way you approach all types of business transactions has to be customized. However, you can still... (Read More)